Founded in 2011, Araz Supermarkets is Azerbaijan's largest retail chain, operating around 400 stores nationwide and serving customers with a wide range of quality food and non-food products under its "Wherever you are, Araz is there" promise.

As one of the region's most recognised retail brands, Araz required a digital presence that matched its physical footprint and customer trust. We worked to establish a consistent, credible identity across social platforms — laying the groundwork for meaningful audience engagement at scale.
For retail brands operating across multiple locations, a strong social presence is increasingly the primary touchpoint between brand and customer. Getting that foundation right matters more than most in the sector appreciate.