Incorpify
Incorpify is an AI-native business services platform headquartered in Washington, D.C., bringing company formation, accounting, tax, payroll, banking, insurance, and compliance into one connected operating system for businesses launching and expanding across the US and international markets.
Building the Narrative for an AI Business Services Platform
We lead the communications strategy for Incorpify, an AI-native platform building the orchestration layer that connects the technology platforms and professional services businesses need to launch, operate, and expand.
The challenge is making a category-defining idea easy to grasp. Incorpify is not another incorporation tool or payroll product. Its ambition is to own the layer that ties those services together: the customer relationship, the company data, and the coordination between providers. We anchored the narrative in a playbook investors already understand. Platforms like Shopify, Uber, and Careem own the customer relationship and operating layer, while specialist partners deliver the individual services. Each announcement is then positioned as further proof of that model.
The programme opened with Incorpify's global partnership with Deel, the $17.3 billion global payroll and workforce platform. We framed it as validation of the model: a leading global platform choosing to connect its infrastructure to Incorpify's, with Deel's head of partnerships publicly backing the vision. The story was supported by proof points that gave it weight with business and investor audiences.
Coverage to date spans HackerNoon and FF News, reaching technology, startup, and fintech readerships. It puts founder and CEO Luca Rubino's vision in front of the founders, partners, and investors shaping the future of business services.