Cicero Learning
Cicero Learning is a public benefit corporation connecting families with expert private teachers for remote, one-to-one courses designed around each learner's interests, pace, and schedule, giving homeschooling and worldschooling families a flexible alternative to traditional school.
Cicero Learning
Digital & Social Presence
Business & Finance
Bringing a Founder's Story to Parenting, Business, and Education Media
We led the media strategy for Cicero Learning, a public benefit corporation that connects families with expert private teachers for remote, one-to-one personalised education. The brief was to build awareness among the families most likely to need Cicero, and to establish founder Paul Bennett as a credible voice on the future of learning.
Paul's own story made the case for Cicero better than any product pitch could. After an award-winning career in journalism, writing for National Geographic and Wired, and co-founding Inc. 500-listed Context Travel, he set out on a decade-long circumnavigation with his wife and three daughters. Schooling them at sea exposed a gap traditional education couldn't fill. We built the narrative around that lived experience: a founder who had faced the problem himself, not theorised about it. We backed it with the research behind one-to-one teaching and with outcomes such as graduates going on to the University of Chicago and Cambridge.
The campaign secured eight placements across International Business Times, Romper, Digital Journal, Parent Herald, Self Employed, and many more. Together they reached parents, entrepreneurs, and education audiences across the US and UK, and established Cicero as a recognised name in personalised, location-independent learning.