Greenverse Partners

Positioning a Sustainability CEO Across Global Tier-One Media

We led the executive visibility strategy for Greenverse Partners — a company pioneering AI-driven solutions for industrial sustainability and energy efficiency — with a clear remit: build the public profile of CEO Badr el Jundi as a credible, recognisable thought leader across the global business and sustainability media landscape.

Greenverse operates in a sector where perception directly shapes opportunity. Investors, partners, and industry peers make decisions based not just on technology, but on trust in the people driving it. Our work focused on translating Badr's operational expertise into a compelling public narrative — one that could travel across outlets, audiences, and geographies without losing its authority or specificity.

We identified the core pillars of his story: the application of AI to real-world industrial challenges, the urgency and commercial logic of the sustainability transition, and his leadership positioning within a sector attracting significant global attention. From there, we developed a sustained media campaign built around thought leadership features, interviews, and contributed articles — each placed to reach a distinct but strategically relevant audience.

The campaign delivered five major placements across Forbes, Nasdaq, The Independent, Entrepreneur Asia Pacific, and Business Insider Africa — spanning business, investor, and sustainability readerships across North America, Europe, Africa, and Asia Pacific. Combined, the coverage reached an audience of over 104 million across publications with an average domain authority of 92, establishing Badr el Jundi as a named, trusted voice in sustainable industrial AI and strengthening Greenverse's wider investor and partner relations narrative in the process.