Well Health

Tier-One Investor Storytelling in Forbes

We led the financial communications strategy for WELL Health Technologies — a publicly listed digital healthcare company on the Toronto Stock Exchange — with one clearly defined objective: securing a tier-one Forbes feature that would translate the company's complex healthcare and AI narrative into clear, investor-focused storytelling.

Working with a public company brings a higher standard of scrutiny, accuracy, and message discipline, and we shaped a narrative that moved beyond product-level updates to position WELL Health as a category leader in digital healthcare — anchored in three proof points: the scale of Canada's largest outpatient clinic network, the depth of WELL Health's AI and technology roadmap, and its mission to expand patient access while supporting physicians at scale. The story was framed as an interview-led thought leadership piece, allowing the CEO to speak directly to an investor audience on how AI delivers measurable value in healthcare.

The campaign delivered a dedicated Forbes interview feature — "Four Lessons From WELL Health's CEO On How AI Can Deliver For Healthcare Retailers" — landing the company exactly where it mattered: in front of a global investor, business, and technology readership.

The single placement reached an audience of more than 55 million on a publication with a domain authority of 94 — supporting WELL Health's wider investor narrative by reinforcing executive credibility with public-market audiences, sharpening the AI value story for analysts and shareholders, and securing the kind of authoritative tier-one anchor that continues to support due-diligence, valuation, and long-term reputation.