Quantron

Securing Forbes and Nasdaq for a Hydrogen Transport Pioneer

We led the media strategy for Quantron — a German company at the forefront of hydrogen and electric solutions for heavy-duty transport — with a clear brief from their marketing team: secure coverage in specific, high-authority outlets that would position the brand and its CEO, Michael Perschke, credibly in front of the global business, investor, and sustainability audiences shaping the future of commercial transport.

Quantron operates in a sector defined by urgency and complexity. The transition away from diesel in heavy transport is one of the most consequential industrial shifts of the decade, and communicating it requires more than product detail — it requires a narrative that makes the scale of the opportunity, and the credibility of the people driving it, immediately legible to a business and investor readership. We shaped a story anchored in Quantron's dual-technology approach — commercialising both battery-electric and hydrogen fuel cell vehicles for long-range heavy transport — and positioned Michael Perschke as an executive with the vision and operational authority to lead it.

The campaign delivered on both target outlets. A Nasdaq feature established Quantron's technology leadership within the context of Germany's broader hydrogen transport revolution, reaching an investor-facing audience on one of the world's most trusted financial platforms. A Forbes interview with Michael Perschke followed, placing him directly in conversation with a global business readership on the challenge of decarbonising heavy transportation and Quantron's pioneering role in solving it.

The two placements reached a combined audience of 59.2 million across publications with an average domain authority of 92 — delivering exactly the calibre of coverage the marketing team set out to achieve, and building the kind of tier-one anchor presence that supports both commercial conversations and long-term brand authority.